Facebook and Instagram
Connect through Meta once and publish to your connected Pages and Instagram accounts from the workspace.
Social publishing
Stay posted without anyone having to think of something to post.
Consistency beats brilliance on local social. Cretorial connects your Meta pages, drafts posts you can edit, schedules them, and publishes on time — with retries if a platform hiccups, so a failed post does not silently vanish.
The problem
Posting stops the week things get busy
Local social media dies from workload, not from strategy. The week a location is short-staffed is exactly the week nothing gets posted, and once the gap opens it tends to stay open. The blocker is almost never the publishing — it is deciding what to say.
- Deciding what to post is harder than posting it.
- Each channel needs its own login and its own format.
- Scheduled posts fail quietly and nobody notices for days.
- Nothing carries over between the person who left and the person who replaced them.
What it does
Everything Social publishing handles for you.
Google Business posts too
The same composer publishes updates to Google Business Profile locations, so local channels stay in step.
Schedule ahead
Queue posts with a publish time and let the scheduler send them, rather than someone remembering at 9am.
AI drafts and competitor prompts
Generate captions to edit, including drafts informed by what a competitor profile is posting, so the blank page is never the blocker.
Retries on failure
A failed publish retries with backoff and records the reason, so a transient platform error does not silently drop a post.
Cancel and edit before send
Scheduled posts can be edited or cancelled up to the moment they publish.
The workflow
How it runs, start to finish.
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1
Connect Meta
Authorise once and pick which Pages and Instagram accounts belong to the workspace.
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2
Draft the post
Write it, or generate a draft and edit it into your own voice.
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3
Schedule it
Choose the channel and the publish time, then leave it in the queue.
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4
It publishes
The scheduler sends it on time and retries if the platform returns a temporary failure.
Learn from what is already working nearby
The most useful reference for a local business is usually the competitor two streets away, not a national brand. Cretorial can draft posts informed by a competitor profile you point it at, which turns a blank composer into an editable starting point grounded in what your market actually responds to.
- Drafts start from a real reference rather than a generic prompt.
- Everything generated is editable before it is scheduled.
- You keep the final word on tone, offers and claims.
Failures you can see
Scheduling tools tend to fail invisibly. A token expires, a platform returns an error, and the post simply never appears. Publishing attempts are limited, backed off and recorded with the failure reason, so a problem surfaces as something you can act on instead of an absence you notice weeks later.
- Publish attempts are capped and spaced rather than retried forever.
- The failure reason is stored against the post.
- Permanent failures are separated from temporary ones.
At a glance
What is included
Social publishing is part of every Cretorial workspace. Nothing here is a separate add-on or a per-seat charge.
See which plan includes it- Channels
- Facebook Pages, Instagram, Google Business Profile
- Connection
- Meta OAuth with page and account selection
- Scheduling
- Queue with publish time, edit and cancel before send
- Drafting
- AI captions, including competitor-informed drafts
- Reliability
- Capped retries with backoff and recorded failure reasons
FAQ
Social publishing, answered.
Facebook Pages and Instagram accounts connected through Meta, plus Google Business Profile locations connected through Google.
It publishes what you have scheduled. Drafts are never sent on their own — a person creates and schedules the post first.
It retries a limited number of times with a delay between attempts, and the failure reason is recorded against the post so you can see what went wrong.
Yes. Scheduled posts can be edited or cancelled any time before they publish.
Works with
Better alongside the rest of the workspace.
Try Social publishing on your own data.
Create a workspace, connect your accounts and see what the first week of drafts looks like.