Multi-workspace architecture
Each business or client is an isolated workspace with its own data, members, roles and billing. Switching between them never mixes anything.
Features
Five modules. One workspace. One approval step.
Reviews, listings, search, social and reporting are separate tools in most stacks, which is why three of them always go stale. Cretorial runs them together, drafts the work, and waits for a person to approve before anything reaches a customer.
Review AI
Answer every review, in your own voice, at the speed customers expect.
Unanswered reviews are the cheapest reputation problem to fix and the easiest one to ignore. Cretorial collects reviews into one queue, works out what each is really about, and writes a reply you can approve in a few seconds.
- One inbox, every location — Reviews from all connected Google Business Profile locations land in a single queue with the location, rating, author and date attached.
- Sentiment and topic scoring — Each review is scored positive, neutral or negative and tagged with the topics it actually raises, so you can see whether complaints cluster around service, cleanliness or wait times.
- Draft replies, not templates — The draft is generated from the specific review text and the rating, addressing what the customer wrote rather than dropping in a generic thank-you.
- Edit before anything ships — Every draft is editable, and you can regenerate a different version if the tone is not right. Nothing publishes without someone pressing approve.
- Sources
- Google Business Profile reviews, plus manually added reviews
- Scoring
- Sentiment classification and topic tagging per review
- Drafting
- AI reply generation with unlimited regeneration
Google Business Profile
Your listings are the shopfront. Keep them current without logging into Google.
For a local business, the Google listing is visited far more often than the website. Cretorial connects to Google Business Profile once, pulls your accounts and locations in, and gives you one screen to post updates and keep details accurate across every site you run.
- One-click Google connection — Sign in with the Google account that owns or manages the profiles. Consent is scoped to what the features need and can be revoked at any time.
- Accounts and locations sync — Every Business Profile account visible to that Google login, and every location under it, is imported with its metadata into the workspace.
- Local posts with calls to action — Publish updates to a location with an action type, a destination link and an image, without opening the Google interface.
- AI content drafts — Generate update drafts for a location from its own profile details, then edit before publishing.
- Connection
- Google OAuth with scoped, revocable consent
- Imported
- Accounts, locations, location metadata and review history
- Publishing
- Local posts with action type, link and media
Local SEO engine
An audit that ends in a prioritised task list, not a 200-row export.
Most SEO tools are very good at telling you that something is wrong and very bad at telling you what to do on Monday morning. Cretorial crawls the site, checks the things that actually move local rankings, and hands back issues with evidence, impact and a recommended fix attached to each one.
- Real crawl, not a single page — The audit starts at the URL you give it and follows internal links, so you get a picture of the site rather than of the homepage.
- On-page checks that matter — Titles, meta descriptions, canonicals, heading structure, image alt text, Open Graph tags, structured data types and content depth are checked per page.
- Technical and site-level signals — robots.txt and sitemap.xml are fetched and interpreted, including whether robots is blocking the whole site.
- Cross-page duplication — Duplicate titles and meta descriptions are detected across the crawl, which is where a lot of quiet local ranking damage lives.
- Scope
- Seed URL plus discovered internal pages
- On-page
- Titles, meta, canonical, headings, images, Open Graph, schema, word count
- Technical
- robots.txt and sitemap.xml discovery and interpretation
Social publishing
Stay posted without anyone having to think of something to post.
Consistency beats brilliance on local social. Cretorial connects your Meta pages, drafts posts you can edit, schedules them, and publishes on time — with retries if a platform hiccups, so a failed post does not silently vanish.
- Facebook and Instagram — Connect through Meta once and publish to your connected Pages and Instagram accounts from the workspace.
- Google Business posts too — The same composer publishes updates to Google Business Profile locations, so local channels stay in step.
- Schedule ahead — Queue posts with a publish time and let the scheduler send them, rather than someone remembering at 9am.
- AI drafts and competitor prompts — Generate captions to edit, including drafts informed by what a competitor profile is posting, so the blank page is never the blocker.
- Channels
- Facebook Pages, Instagram, Google Business Profile
- Connection
- Meta OAuth with page and account selection
- Scheduling
- Queue with publish time, edit and cancel before send
Analytics & reporting
One view of reputation, search and publishing — and a record of who did what.
Reporting on local growth usually means assembling screenshots from four tools the night before a meeting. Cretorial keeps the numbers in one place and keeps a complete, exportable record of every action taken in the workspace.
- Cross-module overview — Reputation, SEO, social and billing indicators are summarised for the active workspace in one dashboard.
- Reputation tracking — Rating, review volume and how much of the queue has actually been answered.
- Audit score history — SEO audits are retained, so improvement over time is visible rather than anecdotal.
- Immutable audit log — Every state change is recorded with the actor, the entity, a description, the before-and-after values and the IP address.
- Coverage
- Reputation, SEO, social and billing indicators
- Audit log
- Actor, action, entity, description, changes, IP and timestamp
- Filtering
- By user, action type, free text and date range
Underneath all of it
The platform every module shares.
None of these are add-ons. They are the reason the modules can be trusted with a public-facing account.
Roles and permissions
A permission matrix covers every module, so you can let someone draft without letting them publish, or view billing without changing it.
Append-only audit log
Every state change records the actor, the entity, before-and-after values, IP and timestamp — with credentials redacted automatically.
Encrypted provider tokens
Google and Meta tokens are stored encrypted and destroyed on disconnect, so revoking access actually revokes access.
Scoped API tokens
Issue revocable tokens to pull workspace data into your own reporting or automation stack.
Notifications
In-app alerts for the things that need a person: failed publishes, sync problems and reviews waiting on a reply.
Getting started
Four steps from sign-up to your first approved reply.
Create your workspace
Sign up with email or continue with Google. A workspace is the container for one business or one client — its data, its members and its billing.
Connect your accounts
Authorise Google for Business Profile and reviews, and Meta for Facebook and Instagram. Consent is scoped to what the features need and can be revoked whenever you like.
Sync and audit
Locations and review history import, and you can point the SEO engine at any site you manage to get a scored, prioritised list of fixes.
Approve the drafts
Reply drafts, post drafts and ranked fixes queue up for review. You approve, edit or regenerate — and only then does anything publish.
Start with your worst-rated location.
Connect it in under ten minutes and see what a week of answered reviews does to the score.