One inbox, every location
Reviews from all connected Google Business Profile locations land in a single queue with the location, rating, author and date attached.
Review AI
Answer every review, in your own voice, at the speed customers expect.
Unanswered reviews are the cheapest reputation problem to fix and the easiest one to ignore. Cretorial collects reviews into one queue, works out what each is really about, and writes a reply you can approve in a few seconds.
The problem
Why review replies quietly stop happening
Almost nobody decides to stop replying to reviews. It stops because the work is spread across logins, because nobody owns it, and because writing the fortieth polite response of the week is genuinely tiring. The gap shows up first on the reviews that matter most: the angry ones nobody wants to answer.
- Reviews arrive in Google, not in a system anyone checks daily.
- Each location has its own login, so nobody sees the full picture.
- Negative reviews get postponed precisely because they are hard to answer.
- Replies drift off-brand when three different people write them.
What it does
Everything Review AI handles for you.
Sentiment and topic scoring
Each review is scored positive, neutral or negative and tagged with the topics it actually raises, so you can see whether complaints cluster around service, cleanliness or wait times.
Draft replies, not templates
The draft is generated from the specific review text and the rating, addressing what the customer wrote rather than dropping in a generic thank-you.
Edit before anything ships
Every draft is editable, and you can regenerate a different version if the tone is not right. Nothing publishes without someone pressing approve.
Publish straight back to Google
Approved replies post back to the Google review through the connected profile, and can be deleted again from the same screen if you need to retract one.
Archive and reopen
Handled reviews archive out of the queue and can be reopened later, so the inbox reflects outstanding work rather than everything ever received.
The workflow
How it runs, start to finish.
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1
Reviews sync in
Connected locations import their review history and keep pulling new reviews on each sync.
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2
Each one is scored
Rating and language are analysed for sentiment and recurring topics before it reaches you.
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3
A draft is prepared
A reply is written against that specific review and attached to it, ready to read.
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4
You approve or edit
Approve as-is, edit the wording, or regenerate. The published reply goes back to Google.
The negative review is the one that pays for itself
A one-star review with a calm, specific reply reads very differently to a one-star review with silence underneath it. Cretorial flags low ratings so they surface at the top of the queue instead of being buried by the easy five-star ones, and the draft it prepares acknowledges the specific complaint rather than deflecting it.
- Low ratings are visible immediately rather than sorted by date alone.
- Drafts address the stated problem, so replies do not read as boilerplate.
- You keep editorial control on exactly the replies where wording matters most.
Consistency across people and locations
When a duty manager, a marketing assistant and an owner all reply to reviews, the brand voice drifts. Generating the first draft from one system gives every reply the same starting point, and role permissions decide who is allowed to publish rather than everyone having the Google password.
- Roles separate who can draft from who can publish.
- Provider credentials stay in the workspace, not in a shared inbox.
- Every publish is written to the audit log with the name of who approved it.
At a glance
What is included
Review AI is part of every Cretorial workspace. Nothing here is a separate add-on or a per-seat charge.
See which plan includes it- Sources
- Google Business Profile reviews, plus manually added reviews
- Scoring
- Sentiment classification and topic tagging per review
- Drafting
- AI reply generation with unlimited regeneration
- Publishing
- Reply publish and delete against the connected Google profile
- Permissions
- Separate view, manage and reply permissions
FAQ
Review AI, answered.
No. Cretorial writes the draft and stops there. A person with the reply permission has to approve it before anything is published to Google, and the audit log records who approved it.
Edit it, or regenerate for a different version. The draft is a starting point that you can rewrite entirely before publishing.
Yes. Published replies can be deleted from the same review screen, which removes them from the Google listing.
Google Business Profile reviews sync automatically. Reviews from other sources can be added to the workspace manually so they are tracked, scored and drafted in the same queue.
Works with
Better alongside the rest of the workspace.
Try Review AI on your own data.
Create a workspace, connect your accounts and see what the first week of drafts looks like.