Analytics & reporting

One view of reputation, search and publishing — and a record of who did what.

Reporting on local growth usually means assembling screenshots from four tools the night before a meeting. Cretorial keeps the numbers in one place and keeps a complete, exportable record of every action taken in the workspace.

Printed charts and reports spread across a desk

The problem

The report that takes a day to assemble

The numbers exist. They are just in Google, in Meta, in a spreadsheet and in someone’s head. Pulling them together is a manual job that happens monthly at best, which means nobody notices a problem until the month is already over.

  • Metrics live in four places and agree with none of them.
  • Client reporting is rebuilt from scratch every cycle.
  • Nobody can answer "who changed this and when".
  • Problems surface a month late, once the report is finally built.

What it does

Everything Analytics & reporting handles for you.

Cross-module overview

Reputation, SEO, social and billing indicators are summarised for the active workspace in one dashboard.

Reputation tracking

Rating, review volume and how much of the queue has actually been answered.

Audit score history

SEO audits are retained, so improvement over time is visible rather than anecdotal.

Immutable audit log

Every state change is recorded with the actor, the entity, a description, the before-and-after values and the IP address.

CSV export

Filter the log by user, action or date range and export the result for compliance or client reporting.

API access

Issue scoped API tokens to pull workspace data into your own reporting stack.

The workflow

How it runs, start to finish.

  1. 1

    Work in the product

    Every reply, post, sync and audit is recorded as it happens.

  2. 2

    Numbers roll up

    Module activity is summarised into workspace KPIs automatically.

  3. 3

    Filter the record

    Narrow the audit log by person, action type or date range.

  4. 4

    Export and report

    Take a CSV for a client pack, a board paper or a compliance request.

An audit log is a governance feature, not a debugging one

When a reply is published to a public listing, someone is accountable for it. The log records who approved what, when, and from where, which matters the day a client asks why a reply was posted or a team member disputes a change. Secrets are redacted before anything is written, so tokens and passwords never reach the record.

  • Every action carries an actor, a timestamp and an IP address.
  • Before-and-after values are stored for changes.
  • Credentials and tokens are redacted automatically.

Reporting that survives staff turnover

The usual reporting process depends on one person knowing where everything is. Because the record is generated by the work itself rather than assembled afterwards, a new starter can produce the same report on their first week as the person who left.

  • History is complete rather than reconstructed.
  • Exports are repeatable, not bespoke.
  • Nothing depends on a spreadsheet only one person maintains.

At a glance

What is included

Analytics & reporting is part of every Cretorial workspace. Nothing here is a separate add-on or a per-seat charge.

See which plan includes it
Coverage
Reputation, SEO, social and billing indicators
Audit log
Actor, action, entity, description, changes, IP and timestamp
Filtering
By user, action type, free text and date range
Export
CSV export of any filtered view
API
Scoped API tokens, revocable at any time

FAQ

Analytics & reporting, answered.

No. It is append-only by design — that is what makes it useful as a record. Entries can be filtered and exported but not altered.

No. Values whose field names look like credentials are redacted before the entry is stored.

Yes. Any filtered view of the log exports to CSV, and scoped API tokens let you pull workspace data programmatically.

Each workspace sees its own activity. Platform administrators can view activity across all client accounts from the admin console.

Try Analytics & reporting on your own data.

Create a workspace, connect your accounts and see what the first week of drafts looks like.

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