Real crawl, not a single page
The audit starts at the URL you give it and follows internal links, so you get a picture of the site rather than of the homepage.
Local SEO engine
An audit that ends in a prioritised task list, not a 200-row export.
Most SEO tools are very good at telling you that something is wrong and very bad at telling you what to do on Monday morning. Cretorial crawls the site, checks the things that actually move local rankings, and hands back issues with evidence, impact and a recommended fix attached to each one.
The problem
The audit nobody acts on
A typical audit produces hundreds of undifferentiated rows. Everything is flagged, nothing is ranked, and the person who has to act on it cannot tell whether a missing alt attribute matters more than a duplicated title. So the file gets saved and never opened again.
- Findings arrive with no sense of which ones matter.
- The language assumes an SEO specialist is reading it.
- No evidence is attached, so every item needs re-checking by hand.
- Nothing records whether last quarter’s issues were ever fixed.
What it does
Everything Local SEO engine handles for you.
On-page checks that matter
Titles, meta descriptions, canonicals, heading structure, image alt text, Open Graph tags, structured data types and content depth are checked per page.
Technical and site-level signals
robots.txt and sitemap.xml are fetched and interpreted, including whether robots is blocking the whole site.
Cross-page duplication
Duplicate titles and meta descriptions are detected across the crawl, which is where a lot of quiet local ranking damage lives.
Severity and impact ranking
Each issue carries a severity and a category, so the list reads as a work queue rather than an inventory.
Evidence and a recommendation
Every issue records what was found and what to do about it, so whoever picks it up does not have to re-diagnose it.
The workflow
How it runs, start to finish.
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1
Point it at a URL
Give the audit a starting address for any site you manage — yours or a client’s.
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2
It crawls and checks
Internal pages are discovered and analysed against on-page, technical and local signals.
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3
You get a score
Findings roll up into a 0–100 score with a plain-language summary of what drove it.
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4
Work the ranked list
Issues are ordered by severity, each with evidence and a recommended fix.
Scored so you can show progress
A number is not the point of an audit, but it is the only thing that makes progress legible to someone who does not read audits. Re-running the audit after the fixes land gives you a before and after that a business owner or a client can understand in one sentence.
- Every audit is stored, so history is a record rather than a memory.
- Re-audits show whether the work actually moved the number.
- Summaries are written in plain language for non-specialists.
Written for whoever has to do the work
The person fixing a missing meta description is often not an SEO specialist — it is a marketing coordinator or the agency’s junior. Findings are phrased as an instruction with the evidence attached, which is the difference between a report that gets actioned and one that gets forwarded.
- Issues state the problem, the evidence and the fix.
- Categories group related work so it can be batched.
- Reports export cleanly for clients and stakeholders.
At a glance
What is included
Local SEO engine is part of every Cretorial workspace. Nothing here is a separate add-on or a per-seat charge.
See which plan includes it- Scope
- Seed URL plus discovered internal pages
- On-page
- Titles, meta, canonical, headings, images, Open Graph, schema, word count
- Technical
- robots.txt and sitemap.xml discovery and interpretation
- Output
- 0–100 score, severity-ranked issues, plain-language summary
- History
- Every audit stored for comparison over time
FAQ
Local SEO engine, answered.
Yes. The crawler reads publicly available pages the same way a search engine does, so you can audit any site you are responsible for, including prospects and client sites.
It starts from the URL you provide and follows internal links to build a representative picture of the site rather than auditing a single page in isolation.
No. Issues are written as instructions with the evidence attached, and the summary explains what drove the score in ordinary language.
Yes, and you should. Audit history is kept so you can compare scores before and after a round of fixes.
Works with
Better alongside the rest of the workspace.
Try Local SEO engine on your own data.
Create a workspace, connect your accounts and see what the first week of drafts looks like.