A person approves, always
Generated text is a draft until a human says otherwise. We will not ship a feature that publishes to a customer-facing channel on its own, because the accountability for that text belongs to a person.
About
A workspace for the businesses that live or die by local search.
SEO.Cretorial AI is built by Cretorial for business owners, managers and agencies who are authorised to manage the accounts they connect. It brings Google Business Profile, reviews, local SEO, content and social publishing into one place, and it keeps a person in charge of everything that reaches a customer.
Why we built it
The tools existed. The time did not.
Everything a local business needs to compete online is already available and mostly free. Google gives you a profile. Meta gives you a page. There are a hundred SEO checkers. What nobody gives you is the two hours a day it takes to keep all of it current while actually running the business.
So the work does not happen. Reviews go unanswered, the listing goes stale, and the audit sits in a folder. Cretorial exists to remove the effort without removing the judgement — the software prepares the work, and a person decides whether it ships.
How we build
Four commitments we design against.
Nothing happens invisibly
Every action is recorded with who did it and what changed. Software that acts on your behalf should be able to account for itself afterwards.
Your accounts stay yours
You connect your own Google and Meta accounts, tokens are encrypted, and disconnecting genuinely revokes access. We are a tenant in your accounts, not the owner of them.
Findings must be actionable
A report that does not tell you what to do first is not finished. Every issue carries evidence, impact and a recommended fix.
What the app does
In plain terms, for anyone reviewing us.
This section is written for Google's API reviewers and for anyone doing security or procurement diligence, so it describes behaviour rather than benefits.
Scope of the application
- Lets users sign in with email or with Google and create or access a Cretorial workspace.
- Syncs Google Business Profile accounts and locations that the signed-in Google account owns or manages.
- Imports Google review data for monitoring, response drafting and reply publishing.
- Drafts Google Business Profile content and social posts, with human review before publishing.
- Runs technical and local SEO audits for business websites and produces reports.
- Records every state change in an append-only audit log with credentials redacted.
Google sign-in and GBP sync
When a user selects Continue with Google, Cretorial requests Google email and profile information for sign-in, plus Google Business Profile permission for the GBP features. Business Profile data is synced only after the user grants consent, and only for profiles visible to that Google account. If the account manages no Business Profiles, the user can still sign in and no location data is synced.
Tokens are stored encrypted. Disconnecting a provider removes the stored token and ends the application's access immediately.
The product
What is inside the workspace.
Review AI
A single inbox for reviews across your locations, with sentiment scoring and a reply draft waiting on each one.
ExploreGoogle Business Profile
Connect the Google account that manages your profiles and sync every account, location and review it can see.
ExploreLocal SEO engine
Crawl the site, score what it finds, and rank every issue by the impact of fixing it.
ExploreSocial publishing
Draft, schedule and publish to Facebook, Instagram and Google Business Profile from one calendar.
ExploreAnalytics & reporting
KPIs across every module, plus an immutable audit log you can export.
ExploreHave a look for yourself.
Create a workspace, connect one location, and judge the product on your own reviews.